7 najlepszych platform e-commerce w 2025 roku
Launching an online store is a bit like opening a shop on a busy street. Besides a good location, an attractive storefront and a robust sales, inventory, and payment management system are also essential. The difference is that online, this "location" takes the form of an e-commerce platform. With the multitude of solutions available, choosing one can quickly become overwhelming. So how do you find the perfect fit for your project without breaking the bank or limiting your ambitions? That's the goal of this article, which provides an overview of the basic criteria, features you shouldn't overlook, and e-commerce platforms worth considering.
Criteria for choosing the e-commerce platform that best suits your needs
Before we get into the nitty-gritty, ask yourself a simple question: what do you really want from your platform? Depending on whether you sell physical products, training, subscriptions, or services, your expectations will vary. Even if you're just starting out, your ambitions shouldn't be modest. On the contrary, choosing a solid platform from the start can protect you from a costly migration later.
E-commerce platform: basic functions
Not all platforms offer the same level of e-commerce website design requirements. Some settle for basic features sufficient for occasional use, while others integrate advanced tools designed for professionals.
The first essential feature: product and service management . The ability to create complete spreadsheets with variants, combinations, quantity management, visibility by channel, and even specific prices for specific customer segments. A good platform must also enable smooth and fast catalog search , optimized end-user navigation, and advanced filtering tools.
The second essential feature: order management. In this context, tracking, filtering, exporting, and notifying customers at every stage of shipping are crucial. The ability to automatically send invoices and easily connect the store to a logistics or delivery tool is another welcome convenience.
Then comes the marketing component, the cornerstone of sales and conversions. Reliable platforms offer numerous tools, such as abandoned cart recovery, customer reviews, and buyer segmentation, to streamline marketing campaigns. Ideally, all of these elements should be easily activated, without requiring extensive development.
Mobile compatibility is now more than just another feature, but rather a non-negotiable imperative for an online store. In most cases, your customers shop via both smartphone and computer. According to Statista, smartphone sales reached $2.2 trillion in 2023, representing 60% of all e-commerce sales worldwide. This continuous growth shows no signs of slowing: in 2018, this channel accounted for just 56% and is expected to reach 62% by 2027.
The presence and reliability of a dedicated mobile app for your online store, or at least a responsive backend, are becoming essential. Connectivity with your existing operating environment should also not be underestimated. If you already use ERP, POS, or accounting software, make sure the platform offers modules or open APIs that enable seamless integration.
Choosing an e-commerce platform: supporting your business growth
A good e-commerce platform is more than just a sales tool—it's primarily a lever for growth. How can you be sure? Generally speaking, the platform must support your ambitions without limiting you. Specifically , scalability is therefore key. A successful e-commerce platform must evolve with your business model, product range, or distribution strategy.
For example, if you're launching an online store to complement your physical store, your platform must enable inventory, sales, and customer synchronization regardless of the channel used. In this case, unified commerce becomes an important selection criterion.
Another example: a retailer who starts with a range of artisanal products sold online and then wants to diversify their offerings, hire a team, sell internationally, or integrate a marketplace. In this case, the platform must also be able to keep up with features tailored to this new economic model: multi-user management, a multilingual back office, country-specific VAT rate configuration, and compatibility with international payment service providers.
Again, it's not necessarily about finding the perfect platform in absolute terms, but rather finding one that suits your business and your needs. Some projects evolve rapidly and require, for example, detailed permission management, administrator profiles, and even validation procedures. Others rely on highly sophisticated content marketing or SEO strategies that require complete control over HTML code, SEO tags, technical performance, and URL structure.
A platform designed for sustainability anticipates future needs, maintains flexibility, simplifies the addition of new tools, and supports your growth without the need for a complete overhaul.
List of the best e-commerce platforms
Not all platforms are created equal. Some are designed for freelancers, others for large companies. Some focus on simplicity, others on personalization. Here's our pick of the most popular e-commerce platforms on the market.
PrestaShop
An open-source solution , PrestaShop is entirely designed for e-commerce. The platform requires no subscription and allows you to create a custom online store with full code access and a large library of modules.
This e-commerce platform is equally suitable for small projects and stores with international ambitions. A transparent back office, the ability to manage multiple stores, and compatibility with a wide range of payment methods and logistics modules make it a particularly versatile choice.
PrestaShop also offers a broad ecosystem of agencies, developers, and experts to support you. Whether you need a showcase website with just a few products or a complex multilingual catalog, you'll find everything you need to build a tailor-made solution.
The price of a PrestaShop store depends on many parameters, including your needs and technical skills. However, it's important to note that the Classic subscription is free (excluding hosting and domain name costs), while the Hosted subscription starts at €24 excluding VAT per month.
To learn more about the differences between PrestaShop and other platforms, check out our comparison articles: PrestaShop vs WooCommerce , PrestaShop vs Shopify , and PrestaShop vs OpenCart .
WooCommerce
WooCommerce is an extension of the WordPress CMS. Therefore, the platform is primarily intended for users with some familiarity with WordPress. Installation is simple and getting started is quick, even for small catalogs. One of the platform's main advantages is its very active community.
You can easily find documentation, forums, and even specialized developers who can customize your store to your needs. This makes it a popular choice among web professionals.
However, WooCommerce requires constant vigilance regarding security, backups, and compatibility between WordPress and plugin updates. This limitation is not trivial in an e-commerce environment where a technical error can quickly have business consequences.
This e-commerce platform remains a solid choice for small projects or beginners looking to get started quickly, provided they are aware of its limitations.
Adobe Commerce (Magento)
Adobe Commerce, formerly Magento, positions itself as a powerful solution for ambitious businesses, especially those in the B2B sector, mass retail, or those with very large catalogs.
Its technical robustness allows it to manage tens of thousands of references, with complex business logic such as sliding-scale pricing, enterprise accounts, and customer profile management. Few platforms offer this level of granularity.
However, this power comes at a price. In addition to licensing fees, hosting and development require solid technical skills. This platform is more suitable for large, established organizations with large budgets and a dedicated maintenance team.
Shopify
In recent years, Shopify has become the preferred solution for those looking to launch a store without technical knowledge.
Its user-friendly interface, elegant themes, and included hosting make it a popular platform for small online stores. Shopify's success is also due to its ecosystem of paid apps and themes, which allow you to launch a store in a matter of hours, without any coding knowledge. This plug-and-play approach also explains the platform's growing popularity among brand creators and influencers.
However, this simplicity has its drawbacks. Each advanced feature requires a subscription or in-app purchase. Monthly fees can quickly mount, and customization options are often limited by imposed frameworks.
It's also worth noting that Shopify's servers store online store data, preventing easy migration to another platform. This limitation can be problematic if you want to switch to a more flexible system in the future.
Shopify remains a good choice for testing an idea or selling a few products. However, it's important to note that the platform can become restrictive when trying to diversify or internalize certain features.
Wix
Wix allows you to create a visually appealing website using its drag-and-drop editor. Adding a store is simple and immediate. Wix's strength lies in its speed of implementation. Offering products, accepting payments, and publishing your website is just a few clicks away.
These features may be sufficient for a one-time use or a solo business. However, the e-commerce module remains secondary. The platform is suitable for those who don't require complex logistics management or specialized technical integrations.
For scalable projects, other platforms offer more functionality. Wix also lacks advanced tax management or advanced SEO features, which is a significant limitation for ambitious or international projects.
Squarespace
Squarespace focuses on design and ease of use. Squarespace shares the Wix philosophy, with a stronger emphasis on minimalist design.
The platform offers clean templates and a smooth experience, although e-commerce features remain limited to the essentials. Easy editing and rendering quality make Squarespace a popular choice for photographers and graphic designers who want to sell products or services online with compelling presentations.
However, this tool is primarily aimed at those who sell small products or are looking for a professional look without having to work with a developer. The lack of advanced logistics and B2B features makes the platform focused primarily on aesthetics and unsuitable for more traditional online stores.
BigCommerce
BigCommerce is a credible alternative to Shopify, especially for businesses looking for a comprehensive SaaS solution with greater control over business rules and product catalogs. It offers numerous native features: comprehensive promotion management, advanced SEO, multi-channel integration, and compatibility with major ERP systems on the market.
It's a more technical SaaS solution than Shopify, but also more flexible in some cases, although it sometimes limits the choice of agencies or modules specific to the local market.
However, it's worth considering this platform if you're targeting the US or international markets. However, the language barrier (documentation in English, support in English) can be a barrier for 100% Polish-speaking teams.
Other platforms worth checking out
Some platforms, such as Shopware (popular in Germany), Ecwid (specializing in lightweight omnichannel sales), OpenCart (minimalist yet customizable), or the native Idosell or Shoper, may be suitable for very specific use cases. Their selection will often depend on the project's complexity.
Summary
As you can see, there's no single, perfect answer to the question of the perfect e-commerce platform. It all depends on the project, resources, development strategy, and level of technical expertise. The only mistake would be choosing a "default" solution without prior research.
Even simple platforms can prove limiting, and advanced platforms can prove costly and useless if not fully utilized. In this context, PrestaShop stands out by offering a robust, scalable, configurable, and accessible solution. However, it's important to remember that a platform isn't everything. But a well-chosen platform can make all the difference.
YOUR STORE. YOUR RULES.
PrestaShop is a fully customizable, open-source e-commerce platform that adapts to the growth of your online store and the needs of your customers.
